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Portrait of Michel Tuan Pham

Michel Tuan Pham

Phạm Tuấn Michel

Professor, Marketing, Columbia University · New York, New York

Business & EconomicsTenure-line

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Research areas

  • Consumer Psychology
  • Emotions
  • Motivation
  • Branding
  • Decision-Making
  • Marketing Strategy

Education and training

  • PhD: University of Florida, 1994

Selected honors