Michel Tuan PhamPhạm Tuấn MichelProfessor, Marketing, Columbia University · New York, New YorkBusiness & EconomicsTenure-line Official university profileEdit this entryResearch areasConsumer PsychologyEmotionsMotivationBrandingDecision-MakingMarketing StrategyEducation and trainingPhD: University of Florida, 1994Selected honorsSociety for Consumer Psychology FellowKravis Professor of Business